Penske Racing Welcomes Beef 'O' Brady's To Miller Lite Team

July 1, 2009


MOORESVILLE, N.C. (June 30, 2009) - Penske Racing is pleased to announce the addition of Beef ‘O' Brady's Family Sports Pubs as an associate sponsor on the No. 2 Miller Lite Dodge driven by 2004 NASCAR Sprint Cup Series Champion Kurt Busch.

Beef ‘O' Brady's will be featured on the No. 2 Cup Series car, beginning with the Coke Zero 400 at Daytona International Speedway this Fourth of July weekend.

Sponsorship activation plans include a register-to-win VIP experience with Busch and the Miller Lite Dodge team this November in Miami, Florida. In addition, Beef ‘O' Brady's in-store menus will showcase two of Busch's personally-selected menu favorites - the Wild West Chicken Sandwich and the Queso Dip and Chips.

"We are proud to welcome Beef ‘O' Brady's as a valued sponsor with Penske Racing and the No. 2 Miller Lite team," said Tim Cindric, President of Penske Racing. "Exciting sports and great food go hand-in-hand and we feel that Beef ‘O' Brady's is a natural fit for the family-friendly world of NASCAR racing."

Founded by Jim Mellody in 1985, Beef ‘O' Brady's is a neighborhood pub-style restaurant chain where families and friends can enjoy good food and sports in a comfortable, friendly atmosphere. With locations in 23 states across the Southeast and Midwest regions of the country, good food and great service go hand-in-hand at every Beef 'O' Brady's.

"We are excited and honored to partner with such a first-class organization as Penske Racing," said Nick Vojnovic, President of Beef ‘O' Brady's in Tampa, Fla. "The ability to tie in with driver Kurt Busch and the No. 2 Miller Lite Dodge is icing on the cake. We look forward to helping our 26 million annual visitors increase their bond with NASCAR."

Beef 'O' Brady's is a fast-growing national chain of family sports pubs that achieves its success by building relationships with the local schools, sports leagues, and other community organizations in each and every Beef 'O' Brady's neighborhood market. Ironically, despite what the name implies, Beef 'O' Brady's is actually best known for its Buffalo-style chicken wings. Beef ‘O' Brady's has nearly 270 locations throughout the Southeast and the Midwest. Visit www.beefobradys.com for more information.

Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced over 300 major race wins, over 350 poles and 22 National Championships. This season, Penske Racing competes in the NASCAR Cup Series with 2004 Cup Series champion Kurt Busch and the No. 2 Miller Lite Dodge, former three-time IndyCar Series champion Sam Hornish Jr. in the No. 77 Mobil 1 Dodge and former Nationwide Series Rookie of the Year David Stremme and the No. 12 Penske Dodge. For more information about Penske Racing, please visit www.penskeracing.com.