Bosch Forge New Australian Partnership with DJR Team Penske

April 23, 2016

Gold Coast, Qld, 22.04.16:  In February 2016, Team Penske announced a multi-year extension with Bosch to continue one of the most successful and longest-standing partnerships in motorsports in North America.

This partnership has now extended to Australia with Bosch announcing an Australasian association with DJR Team Penske. The partnership will see a number of Bosch automotive products fitted to both the DJR Team Penske Falcons, including Bosch Spark Plugs. Since inventing the spark plug in 1902, Bosch has been at the cutting edge of spark plug technology working closely with leading automotive original equipment manufacturers.

Bosch will also promote the Bosch Car Service brand through the DJR Team Penske association. With an ever growing network of 155 independent automotive workshops located across Australia and New Zealand, the V8 Supercars program provides an ideal marketing platform for the Bosch Car Service brand.

"Our partnership with Bosch has grown and developed over the last 25 years and we are proud of the success we have had together," said Roger Penske. "Bosch is an important partner in our organization as it provides components and technology that help our teams maximize their performance. We are excited that the partnership has been extended to the Australian V8 Supercars Championship and Bosch will be featured on our DJR Team Penske Fords."

DJR Team Penske Managing Director Ryan Story added, "Team Penske and Bosch have a global partnership across multiple series and as such, this makes Bosch a unique, and extremely valued technical partner for DJR Team Penske here in Australia. Our engineering staff work closely with technical partners such as Bosch and we gain significant input from motor sport learnings from our partnerships."    

"Bosch is extremely proud to be associated with DJR Team Penske," said Damion Newsome, Regional Director Oceania, Automotive Aftermarket. "As one of the most iconic automotive brands, it seems only right for Bosch to be involved with two icons of motorsport in Dick Johnson and Roger Penske."

"We see this opportunity as a brilliant and exciting way to increase the levels of awareness of our products as well as the Bosch Car Service Network. The opportunity to be associated with DJR Team Penske will not only benefit Bosch but also our customers, including those who visit our Bosch Car Service Workshop network across Australia and New Zealand."

The Bosch Spark Plug and Car Service Logos feature on both the DJR Team Penske Ford’s driven by Scott Pye and Fabian Coulthard.

Bosch in Australia
Bosch has had a presence in Australia since 1907, opening its first wholly owned subsidiary, Robert Bosch (Australia) Pty Ltd in 1954. Bosch generates revenues of more than 750 million Australian dollars per annum in Oceania, and employs over 1,400 associates. Our regional activities are operated through six wholly owned subsidiary companies and cover a diverse range of businesses including household appliances, security technology, power tools and accessories, engineering services and contract manufacturing, parts and equipment for automotive workshops and motorsport enthusiasts, franchised car servicing, equipment, services and solutions for manufacturers, drives and control technology, software innovations, hot water and heating systems, packaging technologies and service support for Bosch equipped eBikes.

Bosch Group
The Bosch Group is a leading global supplier of technology and services. It employs roughly 375,000 associates worldwide (as of December 31, 2015). According to preliminary figures, the company generated sales of more than 70 billion euros in 2015. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing and sales network covers some 150 countries. The basis for the company’s future growth is its innovative strength. Bosch employs 55,800 associates in research and development at roughly 115 locations across the globe. The Bosch Group’s strategic objective is to deliver innovations for a connected life. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is "Invented for life."

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as "Workshop for Precision Mechanics and Electrical Engineering." The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.