Alliance Truck Parts Extends Penske Relationship
January 30, 2013
MOORESVILLE, N.C. (January 30, 2013) - After a strong second season as a primary sponsor of the No. 12 car in NASCAR Nationwide Series (NNS) competition, Alliance Truck Parts announced today that it is extending its partnership with Penske Racing.
As part of the multi-year extension agreement, Alliance Truck Parts will serve as a primary sponsor of the No. 12 Ford Mustang driven once again this season by Sam Hornish Jr. in the Nationwide Series. Alliance Truck Parts will be a primary sponsor of the No. 12 entry for 17 races in 2013 and will be an associate sponsor on the car for the balance of the NNS races this season.
"We have a terrific partnership with Alliance Truck Parts and we look forward to continuing to grow with them in the future," said Roger Penske. "Alliance works closely with many of our Penske Corporation companies so this is a special relationship and we are happy that it has expanded to success with the No. 12 Nationwide Series car with Sam (Hornish Jr.) behind the wheel."
Alliance Truck Parts came on board as a Penske Racing partner in 2011. Hornish earned his first NASCAR victory racing the distinctive yellow Alliance Truck Parts car as he claimed victory in the NNS race at Phoenix late that season. In 2012, Alliance Truck Parts was the primary sponsor on the No. 12 machine for the majority of NNS events as Hornish earned 10 top-five results and finished fourth in the series championship.
"Alliance Truck Parts is happy to extend its partnership with Penske Racing," said Friedrich Baumann, Senior Vice President, Aftermarket at Daimler Trucks North America, LLC. "Last season was a productive one for the Alliance Truck Parts team and we are excited to be back working with Sam Hornish Jr., and the No. 12 team to try and win races and the series title in 2013."
Hornish, the former three-time IndyCar Series champion and the 2006 Indianapolis 500 winner, will continue to be featured in Alliance Truck Parts' marketing and media activation initiatives. These plans include sweepstakes and promotions, dealer incentive programs as well as the Alliance Truck Parts 250 Nationwide Series race at Michigan International Speedway.
"It's awesome that Alliance Truck Parts is back on board with us at Penske Racing," said Hornish. "Alliance is a great company to work with and represent and we're all looking for a special season together this year."
About Alliance Truck Parts
Alliance Truck Parts has over 30 product lines that serve the commercial transportation industry with reliable new and remanufactured parts and accessories. Alliance parts are available at over 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada and Travel Centers of America and Petro locations nationwide. Alliance Truck Parts is a brand of Daimler Trucks North America LLC. To learn more, visit http://www.alliancebrandparts.com/
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