Penske Racing Announces Multi-Year Agreemeent with AAA
November 11, 2008
MOORESVILLE, N.C. (November 11, 2008) – Penske Racing today announced the establishment of a multi-year agreement for its NASCAR Sprint Cup Series program with the Automobile Club of Southern California (AAA) and its affiliated clubs.
Starting in 2009, the Auto Club will be displayed as primary sponsor for select events on the Penske Racing South No. 77 Dodge Charger, driven by three-time IndyCar Series Champion Sam Hornish Jr. in the NASCAR Sprint Cup Series. Hornish will debut the No. 77 Auto Club Dodge in February at the Auto Club 500 at Auto Club Speedway, Fontana, Calif.
In addition, the motor club will serve as primary sponsor of the No. 77 Car in Sprint Cup Series events at Kansas Speedway in October and Texas Motor Speedway in November, and as co-primary sponsor for Hornish and the Car No. 77 team, alongside Penske Truck Rental, at the April Talladega Superspeedway and June New Hampshire Motor Speedway Sprint Cup Series races.
“We are very proud to welcome the Auto Club as a significant sponsor with Penske Racing for 2009 and beyond,” said Roger Penske. “The Auto Club, with it’s affiliation with AAA is a great brand and company and has served as an alliance partner with Penske Truck Rental for the past decade. We look forward to having the Auto Club and AAA brand represented with the No. 77 team.”
The Auto Club will serve as a major associate sponsor of the No. 77 team for all other NASCAR Sprint Cup Series races with Mobil 1 serving as the primary sponsor for these races.
”We are excited to join the Penske Racing Sprint Cup team,” said Thomas V. McKernan, Auto Club CEO. “This agreement is much more than a race car sponsorship – it is an extension of our long-standing partnership with the Penske Corporation. We have had a long-term relationship with Penske through the Penske Truck Rental member discount program and through some of its auto dealerships that are part of our vehicle purchasing program. This is just the latest addition. We see it as part of a larger package that includes member and employee benefits and discounts and community outreach, too.”
The Automobile Club of Southern California is the largest affiliate in the American Automobile Club federation. With its affiliates and subsidiaries, the Auto Club serves more than 10 million AAA members through AAA Texas, AAA Missouri, AAA Alabama, AAA New Mexico, AAA Hawaii and AAA Northern New England. Most often recognized for its industry leading roadside assistance program, the Auto Club also provides members with competitively priced insurance products and services, a travel agency, financial products, automotive pricing and buying programs, automotive testing and analysis, trip planning services and highway and transportation safety programs.
For more information about AAA, please visit www.AAA.com.