Fabian Coulthard introduces Sell My Car to the Supercars field at Gold Coast 600
October 17, 2016
Gold Coast, 18 October, 2016: DJR Team Penske will introduce a new partnership at the Gold Coast 600 with national car buying service SellMyCar, taking primary position on Fabian Coulthard’s No. 12 Ford Supercar.
The association between sellmycar.com.au and Manheim Auctions sees an extension of the strong ties in the USA between the Penske Automotive Group and Cox Automotive. The local Cox Automotive Automotive-owned brands are making big inroads into the Australian market and the association with DJR Team Penske is seen as a great profile for the two brands. Cox Automotive are supporters of Team Penske's USA NASCAR program via sponsorship promoting their Autotrader brand.
The sponsorship and activation is a first for SellMyCar in Australia. It is primarily aimed at promoting the consumer profile of SellMyCar with their signage appearing on the bonnet and both sides of the car, while a corporate element to the package will see Manheim signage on the roof.
From a consumer point of view, it was felt that many in the Supercars audience are seen as car experts, or influencers - the sort of people consulted by friends or family before car purchase or disposal decisions are made.
Corporate hospitality will be key to the activation of this partnership with SellMyCar having already run a consumer competition with prizes of trips to the Gold Coast 600. In addition, customer focused promotions including trips to the Gold Coast 600, plus interactive promotions through the SellMyCar website with a number of prizes on offer, have been activated.
According to Justin Hodgson, Director of Marketing for Manheim Australia, the Cox Penske sponsorship here is a one off at this stage. "We are really excited to be working with DJR Team Penske and expect our sponsorship will generate some great exposure for our brands," said Justin Hodgson, Director of Marketing for Manheim Australia.
"While it is a one-off partnership this year, if it proves to be effective, it could certainly lead to an ongoing relationship between our companies. Cox Automotive have a number of brands in this market so it could provide an important platform as we continue our expansion into different aspects of the Australian automotive landscape."
DJR Team Penske Managing Director Ryan Story said. "This is a great new partnership for the team. Cox Automotive are long term partner of Team Penske, and the Australian company has embraced the DJR Team Penske Supercars program. It is always exciting to debut a brand new sponsor to our sport and the activity leading up to their event has been impressive with the SellMyCar and Manheim activations. We look forward to welcoming the team and their guests to the DJR Team Penske garage over the weekend."
About Sell My Car
Sell My Car is owned by Cox Automotive, one of the largest automotive services firms in the world. We purchase vehicles directly from owners offering a fast, easy and simple way for car owners to sell their cars. Payment is guaranteed on all vehicles and paid into customer's bank accounts within 24 hours of sale.
We are committed to making the selling of your car as safe and fast as possible. Our 3 step process takes all the hassle out of selling your car. By selling your car with Sell My Car you will avoid waiting around for strangers to come along to your home for a test drive, the risk of not selling for a long time while the car devalues and continuing of costly maintenance, registration and insurance costs.
Manheim has over 55 years of experience of connecting buyers and sellers of cars, trucks, machinery, and general plant and equipment. In addition to regular public car, motorcycle, damaged vehicle, truck and machinery auctions, Manheim offer services such as logistics management, transport solutions and vehicle storage. Manheim are specialists in the sale of vehicles to trade and private buyers on behalf of a wide range of customers.
Manheim operating locations hold weekly trade and public auctions for passenger cars and commercial vehicles, 4WDs and damaged vehicles while truck and machinery auctions are held monthly.
The company is a fully owned subsidiary of Cox Automotive, the world’s largest automotive services company. The operations in Australia are backed by the huge resources of Cox, who have more than 120 remarketing facilities worldwide and a presence on every continent. Globally, Manheim handle approximately 7 million vehicles per annum, facilitating transactions worth over 45 billion dollars.