New Appearance for DJR Team Penske for Darwin

June 6, 2016

Gold Coast, QLD, 6 June, 2016:  World leading coatings and specialty products company PPG will launch a new branding era when it highlights its Taubmans paint brand as primary partner with the No 12 DJR Team Penske at the next round of the Virgin Australia Supercars Championship in Darwin. The Fabian Coulthard Ford will feature Taubmans and PPG branding which will also see for the first time PPG push their brand into the retail space. The Taubmans by PPG Ford sets off a major corporate change for PPG across a strong portfolio of brands.

This announcement continues to showcase the synergy that the Australian based DJR Team Penske V8 Supercars team shares with its USA based Team Penske NASCAR and Indy Car teams. PPG has been an associate sponsor so Team Penske for over 30 years, and has seen beneficial technical alliances develop within the USA and Australian based teams.
Across their diverse global operations, Penske Corporation and PPG Industries share a similar philosophy of delivering unrivalled customer service and support, while at the same time the pair share a mutually beneficial high level relationship. PPG were at the forefront of producing a special Xbox 'green' for the DJR Team Penske's assault on the 2015 Pirtek Endurance Cup and has been the primary paint supplier to Dick Johnson Racing for many years.  

"For many years PPG has been a strong brand in our trade based refinish and panel shop market, but the strength and innovation of the brand is not known at a consumer or retail level. By joining the hundred year old Taubmans brand with the 'by PPG' tagline we believe there is a great corporate synergy. So to launch the new strategy, we are delighted to be naming right partners on the Fabian Coulthard DJR Team Penske Ford in Darwin." Said Head of Sales for Taubmans Jon Matthews.

"PPG have been a great partner to both Dick Johnson Racing and Team Penske for over three decades. The partnership has grown further since the launch of DJR Team Penske and we not only see innovation at the race team level with paint and coatings, but the Penske Transportation Group International here in Australia and New Zealand have forged strong commercial links. Taubmans was the paint of choice for the refurbishment of our team's workshop so it is exciting to be part of the new corporate strategy launch with Fabian's car in Darwin." Said DJR Team Penske Managing Director Ryan Story.

The CrownBet Triple Crown Darwin round takes place at the Hidden Valley Raceway on June 17 to 19.

About Taubmans
One of the oldest paint brands in the market, Taubmans has been painting Australian homes for over 110 years. In 2007 PPG Industries acquired the Taubmans brand. Back in the early 1900s, George Taubman built the company on a foundation of technical superiority. Taubmans' new owners, PPG, also have a long history of applying global technologies to gain a competitive edge.

Since its inception a century ago, Taubmans has grown to become a major player in the Australian architectural coatings market. It is also responsible for launching well known and innovative consumer paint brands such as Endure with Nanoguard, Living Proof Silk with Duraclean, Easycoat with Microban® and All Weather with Dirt Shedding Technology. In the future, PPG and Taubmans are committed to continual growth by satisfying consumer needs through innovation.