MightyMite Brings 'Fuel 4 Fun' to DJR Team Penske in Winton Partnership

May 12, 2016


Gold Coast, 13 May, 2016:

The Three Threes MightyMite brand will be featured on both DJR Team Penske Ford XR8s as the 2016 V8 Supercars Championship moves to the central Victorian Winton Raceway next weekend. The popular spread is one of the brands produced by Three Threes, one of Australia's most established food manufacturing businesses. The privately Australian owned Three Threes Company is synonymous with spreads and sauces in Australia, and will celebrate 100 years in business later this decade. In the highly-competitive supermarket environment, Three Threes sees the V8 Supercars category as a great way of highlighting its 'Fuel 4 Fun' positioning.

Launching the striking new Three Threes MightyMite livery, Dick Johnson said, "Our team shares very similar values with the owners of the MightyMite product. Both companies have worked very hard over many years to gain success in their chosen field. The Three Threes Company is a fifth-generation family business and it's fully Australian owned. They take pride in the quality of their food products and the 'Fuel 4 Fun' theme used for MightyMite is a perfect fit for our team in the V8 Supercars Championship. To have the DJR Team Penske Fords in full MightyMite livery brings the brand closer to the broad V8 Supercars fan base."

Michael McAlpine, Director of MightyMite, echoed Johnson's comments. "Our marketing strategy for MightyMite has focused on action sports. V8 Supercars is a great platform for the brand and the team at DJR Team Penske has really embraced how we want to promote MightyMite. The uniquely Australian image of the brand and our 'Fuel 4 Fun' signature will be a major push this year."

"Although the MightyMite brand has been featured before on both the DJR Team Penske cars, to have the full livery package at Winton will be a highlight of the Championship and our marketing strategy."

MightyMite has also partnered up with Winton Motor Raceway and is providing sampling of the MightyMite product at the driver signing sessions in Benalla and Wangaratta prior to the event.
      

About Three Threes
Three Threes is an Australian family owned food manufacturing business that was first registered in 1919, by Stanley Roy McAlpine. Three Threes is currently managed by Michael, Justine & Tim McAlpine, the 4th & 5th Generation of The McAlpine family. We proudly supply and manufacture a quality range of products, including condiments; spreads; pickled vegetables and sauces to Australian supermarkets. 

Three Threes prides itself on purchasing from and supporting other Australian companies. Three Threes try to educate and encourage customers to buy Australian as this will help ensure manufacturing survives. Three Threes are also a strong advocate in purchasing Australian made ingredients, raw materials, locally made machinery and using local services. We use locally made glass, cartons and labels. We try, wherever possible, to use locally grown vegetables. Three Threes strive on producing top quality products every time to ensure customer satisfaction and offer a customer guarantee.

  
About DJR Team Penske 
DJR Team Penske is one of the most successful motorsports teams in Australia, with seven Australian Touring Car / V8 Supercars Championships and three Bathurst 1000 victories. Team Penske's U.S. motorsports entities are among the most successful teams in the history of professional sports. Competing in a variety of disciplines, including NASCAR and INDYCAR, the team has produced more than 420 major race wins, over 490 pole positions, 28 National Championships and 16 Indianapolis 500 victories in its storied history. Team Penske celebrates 50 years of motorsport competition in 2016.