No. 2 Miller Lite Dodge Preview-Aaron's 499

May 1, 2012


Brad Keselowski
No. 2 Miller Lite Dodge Charger
Aaron’s 499
Talladega Superspeedway
Sunday, May 6, 2012
TV: FOX at 12:00 PM ET   Radio: MRN/Sirius Channel 90

No. 2 Miller Lite Dodge Charger News and Notes
• This Week’s Charger…
The No. 2 Miller Lite Dodge Charger team will race chassis PRS-645 during Sunday’s Aaron’s 499 at Talladega Superspeedway. This is a new chassis to the No. 2 fleet.
• No. 2 Miller Lite Dodge Charger in 2012… After nine points-paying events, Brad Keselowski and the No. 2 Miller Lite Dodge Charger team are ranked 13th in the 2012 driver point standings and 14th in the owner point rankings. The team is coming off a ninth-place finish in the Capital City 400 at Richmond International Raceway last Saturday night.
• Miller Lite Punch Top Can… With a successful legacy as innovators in the beer market, Miller Lite will debut a new innovation in the Punch Top Can this week. This new can features a second tab to be opened for a smoother pour with less glug. To help launch this new campaign, Keselowski will be featured in a national television advertisement for the Punch Top Can that will be seen, most-notably, during the NBA and NHL playoffs.
• It’s Miller Time… The featured tag line on the rear bumper of the No. 2 Miller Lite Dodge this weekend in Talladega is “It’s Miller Time.” One of the most-recognized marketing slogans in recent memory, “It’s Miller Time” can be found within many popular culture references. MillerCoors decided to bring back the slogan last month.
• Cup and Nationwide Winner… Keselowski is one of 10 drivers to win both a NASCAR Cup Series race (April 2009) and a NASCAR Nationwide Series race (April 2010) at the 2.66-mile Talladega circuit.
• Checkered Flag Foundation… This weekend at Talladega, the Brad Keselowski Checkered Flag Foundation, with help from Miller Lite, will host 222 wounded veterans and first-responders. The group will have a chance to hang out with their favorite driver throughout the race weekend capped off with Monday afternoon ride-a-longs with Keselowski and fellow Penske Racing driver Parker Kligerman. For more information visit www.checkeredflagfoundation.org.
• The Rest is History... In 2007, Penske Racing drivers Kurt Busch and Ryan Newman finished inside the top-10 in both races at Talladega Superspeedway, marking the first time in its history that the team achieved the feat at this track. In 87 starts at Talladega, the organization has one pole award and 11 top-five finishes. 

Brad Keselowski on his approach to racing at Talladega Superspeedway
“You really have to pay attention to how the race unfolds at Talladega. There are times when you need to be patient. There are times when you need to keep your head about you and race smart. But you are going to have to be aggressive at the end. Those are three elements of restrictor-plate racing that I work on throughout the race. I learned that from Dale (Earnhardt) Jr. He gets a lot of the credit for the kind of racer that I am on the plate tracks.”

Brad Keselowski on his season to-date, compared to 2011
“Obviously this is a different team now than at this point last year. We were 27th in the point standings with no wins after nine races. We’ve been able to improve our points position by 14 spots, and we have a win that will help us in the event we need to use another wild card to get into the Chase. Right now we aren’t even thinking about that the wild card, though. We know that we can get hot in the summer months with the Miller Lite Dodge and that can propel us into the top 10 easily. We are building better racecars. We are gaining more confidence as a team. We know what we can accomplish at this level so it’s really a night and day difference from one year ago.”

Crew chief Paul Wolfe on racing at Talladega Superspeedway
“All of the work for Talladega is done before the cars are loaded into the transporter. It’s very hard to improve once you are at the track because handling is not a huge deal. It’s all aerodynamics and motor. Attention to detail on the body and the motor is very important. Penske Racing, as a group, has been very competitive on the restrictor-plate tracks this season. I think we’ve learned a few things since then that will make us even more competitive this weekend. Brad really likes Talladega and when you go to a track where your driver has won before it gives you confidence that you can do it again.”