Discount Tire To Join Penske Racing As A Sponsor in 2010

September 16, 2009

Scottsdale, AZ. & Mooresville, N.C. - (September 16, 2009) - Discount Tire has reached a multi-year agreement with Penske Racing and driver Brad Keselowski beginning with the 2010 NASCAR Nationwide Series. Discount Tire will serve as the primary sponsor for at least 26 races in next season's Nationwide Series on the Penske Racing No. 22 Discount Tire Dodge Charger driven by Brad Keselowski. Earlier this month, Penske Racing announced that Keselowski will join the team and compete in full-season efforts in both the Nationwide and Cup Series, beginning next season.

"We are looking forward to beginning our relationship with the Penske Racing team," said Bruce T. Halle, founder and chairman of Discount Tire, which has been a sponsor in NASCAR since 2004. "Roger Penske and his team have built a winning tradition. Our goal is to compete for race wins and championships with Penske Racing and we can't wait to see the first green flag in 2010."

"I look forward to representing Discount Tire and their over 750 retail locations as they are winners in their industry," said Brad Keselowski. "Like me, Discount Tire was born in Michigan, and that definitely adds special meaning for this new relationship."

In addition to its Nationwide Series partnership with the team, Discount Tire will also become an associate sponsor on both the No. 12 Penske Dodge driven by Keselowski, as well as the No. 2 Miller Lite Dodge driven by Kurt Busch, in the NASCAR Cup Series next season.

"Penske Racing welcomes Discount Tire as a key partner in our NASCAR program," said Roger Penske. "Brad (Keselowski) is a proven winner and he will be a serious contender for the Nationwide Series championship next season. Discount Tire is a leader in tire retailing and an experienced NASCAR sponsor, and together we have created a powerful lineup for 2010 and beyond."

Discount Tire will also join the winning Penske Racing IndyCar Series program as an associate sponsor on the team's Indianapolis 500 entries next season.

About Discount Tire
With more than 750 stores in 22 states, Discount Tire Company has grown to become the world's largest independent tire and wheel retailer today. The company was founded in 1960 when founder Bruce T. Halle opened the first store on Stadium Boulevard in Ann Arbor, MI. Discount Tire also sponsors Formula D racing. News, driver appearances, show car schedules and racing schedules can be found at For more information about Discount Tire and America's Tire visit

About Penske Racing
In 2009, Penske Racing competes in the NASCAR Cup Series with former Cup Series champion Kurt Busch and the No. 2 Miller Lite Dodge, former three-time IndyCar Series champion Sam Hornish Jr. in the No. 77 Mobil 1 Dodge and David Stremme in the No. 12 Penske Dodge. The team also competes in the NASCAR Nationwide Series with Justin Allgaier, the 2008 ARCA RE/MAX Series champion, driving the No. 12 Verizon Wireless Dodge. Brad Keselowski will join the team for the 2010 season, racing in the Cup Series with the No. 12 Penske Dodge, along with the No. 22 Discount Tire Dodge entry in the Nationwide Series. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced more than 300 major race wins, over 350 pole positions and 22 national championships. For more information about Penske Racing, please visit