DISCOUNT TIRE, PENSKE RENEW THEIR PARTNERSHIP FOR 2017

November 7, 2016


Discount Tire is back on the 22 in 2017

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MOORESVILLE, NC – Team Penske and Discount Tire, the world’s largest tire and wheel retailer, announced today that the two companies will continue their partnership into the 2017 season.  Discount Tire will return as the primary sponsor of Team Penske’s No. 22 Ford Mustang in the NASCAR XFINITY Series (NXS) next season.  Discount Tire will also continue as an associate sponsor on both the No. 2 and No. 22 NASCAR Sprint Cup Series Ford Fusions and – new for next season – the company will join Team Penske’s Verizon IndyCar Series program as an associate sponsor.

A long-time supporter of NASCAR, Discount Tire joined the Team Penske family just prior to the start of the 2010 NASCAR XFINITY Series season. That year, the No. 22 Discount Tire team and driver Brad Keselowski earned a series-record 26 top-five finishes en route to the first NASCAR Championship for owner Roger Penske.

“Discount Tire is proud of its winning relationship with Roger and Team Penske. We have a shared desire of being the best at what we do, by caring for our wonderful people, teamwork and the pursuit of getting better every day” said Michael Zuieback, President of Discount Tire. “We look forward to sharing more success together.”

Since joining Team Penske’s XFINITY Series program, Discount Tire has been a key part of four championships for the No. 22 team, following up Keselowski’s 2010 driver title with back-to-back-to-back NXS Owners’ Championships in 2013, 2014 and 2015.  In all, four different drivers have won races for Discount Tire at Team Penske, including Keselowski, Joey Logano, Ryan Blaney and AJ Allmendinger.

Discount Tire has made the most of its partnership with Team Penske and continues to leverage its sponsorship as a key way of engaging its employees and customers. Team Penske drivers appear at Discount Tire and America’s Tire stores across the country for meet-and-greets and autograph sessions with fans, and participate in tire safety advocacy efforts in partnership with Discount Tire. In addition to an extensive showcar program that tours key markets, the neighborhood tire retailer plans to continue to integrate its sponsorship of Team Penske drivers into employee events, annual promotions and customer contests, point of sale materials and television advertising.

“When you think about companies that have made a commitment and helped the grow the sport, especially in the XFINITY Series, there is no question that Discount Tire is one of the first ones that comes first to mind,” said Roger Penske. “Team Penske has developed a great relationship with Bruce Halle and the entire group at Discount Tire. They enjoy all of the success we have had together in racing, but they also maximize their partnership with our team away from the track. We are pleased to have Discount Tire back with us in 2017 and we look forward to winning more races and championships with them.”

Keselowski, Logano and Blaney are all scheduled to race the No. 22 Discount Tire Ford Mustang in 2017.

The 2017 NASCAR Sprint Cup Series season begins in February with the running of the non-points Unlimited and Daytona 500 on February 26. The NASCAR XFINITY Series also begins at Daytona on February 25. The 2017 Verizon IndyCar Series season starts March 12 on the Streets of St. Petersburg.

About Discount Tire

DISCOUNT TIRE, based in Scottsdale, Ariz., is the world’s largest tire and wheel retailer. Founded in 1960, the company does business under the trade name DISCOUNT TIRE in most of the U.S., AMERICA’S TIRE in parts of California, and as DISCOUNT TIRE DIRECT in markets outside the reach of retail stores. Since 2010, the company has expanded into 10 new states and added 140 retail locations, with plans for additional growth. DISCOUNT TIRE currently serves customers as their trusted neighborhood tire retailer at more than 925 stores in 31 states across the country. DISCOUNT TIRE sponsors the NASCAR XFINITY Series and Monster Energy AMA Supercross. For more information about DISCOUNT TIRE/AMERICA’S TIRE visit discounttire.com or americastire.com. Like us on Facebook at www.facebook.com/discounttire.